Post by account_disabled on Feb 15, 2024 5:57:06 GMT
Creating a style guide Your style guide describes how your company should present itself, both on the web and in person, with purpose and uniformity regardless of language, location, or form of communication. This ensures that you have created a consistent brand identity. You should create a style guide in your primary language, defining the following aspects of the Convey This brand: voice, tone, grammar, spelling, formatting and visual elements.
Core Message What sets your brand apart? What Austria Phone Number List makes it unique? What value does your brand offer to its customers? Make sure your key messages convey this. Incorporate your core brand message and purpose into your style guide for sustainability. As part of your key messages, you'll probably want to include tags, but it's worth noting that not all tags translate accurately. For example, KFC's slogan "good with your fingers"
Was misinterpreted as "eat your fingers" in Chinese, an embarrassing mistake that was not at all delicious. That's why it's important to be careful when using Convey This to localize your content. KFC recently abandoned the slogan when it clashed with the worldwide focus on hand hygiene during the pandemic, indicating that style guides may require modifications to reflect cultural events and experiences.
Core Message What sets your brand apart? What Austria Phone Number List makes it unique? What value does your brand offer to its customers? Make sure your key messages convey this. Incorporate your core brand message and purpose into your style guide for sustainability. As part of your key messages, you'll probably want to include tags, but it's worth noting that not all tags translate accurately. For example, KFC's slogan "good with your fingers"
Was misinterpreted as "eat your fingers" in Chinese, an embarrassing mistake that was not at all delicious. That's why it's important to be careful when using Convey This to localize your content. KFC recently abandoned the slogan when it clashed with the worldwide focus on hand hygiene during the pandemic, indicating that style guides may require modifications to reflect cultural events and experiences.