Post by nurnobisorker80 on Nov 10, 2024 5:02:52 GMT
Sometimes clients ask why they do not see their contextual advertising in the search. There may be several reasons: from limiting settings of the client's browser to limiting impressions by Yandex or Google within the budget. It should be noted that the main indicator of the correct setting of contextual advertising is the presence of impressions and clicks in the statistics. If there are no impressions and clicks in the statistics, then it is worth checking the settings of the advertising itself. You can do this yourself or order an audit of the advertising campaign from us.
So, if you don’t see your ad, there may be the following reasons.
1. Geotargeting
Check your regional search settings. If the ad is set for Moscow and the Moscow region, and you are in St. Petersburg, the ad will not be shown to you. It is also possible that the search engine has incorrectly determined your location.
2. Time targeting
If your store or office is open from 9am to 7pm, then it makes sense to show your ad at that time so that a potential client can immediately place an order. Therefore, it is logical that you will not see your ad at 8pm or 7am.
If you do not find an ad during business hours, check off page seo service if the time zone is selected correctly in the advertising campaign settings. A professional will not make such a mistake, but when setting it up yourself - all the time.
3. Announcements under moderation
If you have just launched an advertising campaign, you need to wait until the ads are verified. In Yandex, it takes up to 2 days.
4. Ads rejected
After moderation, ads may be rejected for the following reasons:
spelling errors
Inappropriate images
incorrectly chosen keywords
the ads are contrary to the Law "On Advertising"
prohibited topics
You can read more about the requirements for advertisements in the Yandex.Direct and Google Ads help sections.
If you are sure that the ads meet all the requirements, then write to the moderators so that they review the advertising campaign manually.
5. Negative keywords
Let's say we sell T-shirts. We've collected a lot of negative keywords and, getting carried away, we've added "polo" to this list. Accordingly, our ad won't be shown for the search query "buy a polo shirt".
6. Ad blocker
Your browser has an ad blocker called AdBlock enabled, which blocks ads from appearing in search and social networks. Your ads will also be blocked. Disable AdBlock or use another browser without a blocker.
So, if you don’t see your ad, there may be the following reasons.
1. Geotargeting
Check your regional search settings. If the ad is set for Moscow and the Moscow region, and you are in St. Petersburg, the ad will not be shown to you. It is also possible that the search engine has incorrectly determined your location.
2. Time targeting
If your store or office is open from 9am to 7pm, then it makes sense to show your ad at that time so that a potential client can immediately place an order. Therefore, it is logical that you will not see your ad at 8pm or 7am.
If you do not find an ad during business hours, check off page seo service if the time zone is selected correctly in the advertising campaign settings. A professional will not make such a mistake, but when setting it up yourself - all the time.
3. Announcements under moderation
If you have just launched an advertising campaign, you need to wait until the ads are verified. In Yandex, it takes up to 2 days.
4. Ads rejected
After moderation, ads may be rejected for the following reasons:
spelling errors
Inappropriate images
incorrectly chosen keywords
the ads are contrary to the Law "On Advertising"
prohibited topics
You can read more about the requirements for advertisements in the Yandex.Direct and Google Ads help sections.
If you are sure that the ads meet all the requirements, then write to the moderators so that they review the advertising campaign manually.
5. Negative keywords
Let's say we sell T-shirts. We've collected a lot of negative keywords and, getting carried away, we've added "polo" to this list. Accordingly, our ad won't be shown for the search query "buy a polo shirt".
6. Ad blocker
Your browser has an ad blocker called AdBlock enabled, which blocks ads from appearing in search and social networks. Your ads will also be blocked. Disable AdBlock or use another browser without a blocker.